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How Robust is Your Outreach Program?

How Robust is Your Outreach Program?

Bribery or Bonus? A fair amount of outrage has grown recently about the topic of ‘bribing’ gatekeepers (by gatekeepers we mean concierge at hotels, other wineries’ staff, drivers, restaurant wait staff or host/hostess, etc.).  What you ask???  Are some wineries actually paying gatekeepers to send us qualified customers? Bribery is…

Travel On

Travel On

Friends of ours at a PR Firm, who attend a lot of travel-trend conferences, have shared some new trends in travel that we thought we’d share as many of these are pretty exciting opportunities that are custom-made for visitors to wine country.  Here are some of the major highlights that have been reported recently that we can certainly take advantage of.

Myth Busters

Myth Busters

In reviewing more than 4,000 mystery shops and working actively with wineries every day, we’ve heard some remarkable myths out there. Most of the myths we hear are about why it’s a challenge (or ‘impossible’) to sell wine, sell the wine club, or ask people to join the winery mailing…

Keeping Up with the Jones’

Keeping Up with the Jones’

A lively conversation among WISE instructors was triggered by a recent article about one of the hot trends we’re seeing – the changing interests of visitors to wine county. Although this article targets Napa specifically due to the number of visitors that come to this progressive region, it can be…