Tasting Room

Reopening. What to Expect.

Reopening. What to Expect.

The U.S. Travel Association with MMGY Global recently released a report on travel intentions in this season of COVID. No surprise that fewer people will be traveling in the next six months. Factors that have the greatest impact on willingness to travel will be whether there is a decline in…

How Robust is Your Outreach Program?

How Robust is Your Outreach Program?

Bribery or Bonus? A fair amount of outrage has grown recently about the topic of ‘bribing’ gatekeepers (by gatekeepers we mean concierge at hotels, other wineries’ staff, drivers, restaurant wait staff or host/hostess, etc.).  What you ask???  Are some wineries actually paying gatekeepers to send us qualified customers? Bribery is…