Wine Club

Wine Club Wellness Check

Wine Club Wellness Check

Hellooooo summer! Or as many club managers like to call it, ‘that sweet slice of daylight between spring and fall shipments’. Let’s take a moment to do a wine club wellness check! In addition to cleaning up lists, addressing declined cards, getting outstanding pick-ups out the door, here is a…

COVID-Proof Your Wine Club

COVID-Proof Your Wine Club

How to Minimize Attrition Wine Clubs are the bread and butter of many wineries. Wine Clubs are the main, reliable channel for revenue that allows wineries to buy the grapes, make payroll, pay the overhead. The traditional way of building wine clubs has been through tasting room visits – that’s…

DTC Digital Tools

DTC Digital Tools

Download a list of great tools to help manage your DTC business. This list includes: IS YOUR WEBSITE MOBILE FRIENDLY? CHAT BOTS – FIND YOURS. SMS MARKETING SOFTWARE. ANALYTIC TOOLS SEO & BLOG CONTENT TOOLS SOCIAL MEDIA MARKETING TOOLS EMAIL TOOLS VISUAL DESIGN TOOLS CONTENT CURATION TOOLS Download here: Digital Tools…

Keeping Up with the Jones’

Keeping Up with the Jones’

A lively conversation among WISE instructors was triggered by a recent article about one of the hot trends we’re seeing – the changing interests of visitors to wine county. Although this article targets Napa specifically due to the number of visitors that come to this progressive region, it can be…