Spoiler Alert: You’re Not Alone Across multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! What can we do to increase conversion to club when guests come in? STATE OF OUR CURRENT RESOURCES – Logistics/Structure:…
In the world of hospitality, providing exceptional service and creating memorable experiences for guests is paramount. However, there are situations where it becomes necessary to say “no” to a guest’s request or demand. It’s crucial to handle these moments with finesse and professionalism to ensure guest satisfaction and maintain the…
OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales…
It’s always important to make the most of every single guest walking through our tasting room door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
Raise your hand if your winery enjoyed a spike in wine club acquisition in 2021. We have heard (and seen the metrics) that many wineries were able to not only keep their club members through 2020, but also saw an increase in acquisitions in 2021 with the increased traffic. Fantastic!…
We’ve been hearing how visitation has been down over the last few months of summer and that has many wineries worried about their wine clubs. Since most members are converted to club from the tasting room, we need the traffic to acquire a lot of club members, but we also…
As we mentioned in our previous blog and content email, traffic is down everywhere. We can only do so much to increase our sales in the tasting room when the traffic is slow. We previously covered how to manage what we can control – our guest experience from start to…
In 2020, we tried some new things. Pivot was the word. This year we started to settle in to the new normal, working in customer service during a pandemic. While some things have returned from the old ways, the new normal includes adaptations we made in response to the pandemic….
Four Member-centric Event Styles & How To Maximize Each One As we approach harvest season, wine club members are looking for ways to engage and interact with their beloved wineries. There are so many great ways to get your biggest fans involved and active in your brand with events. The…