New to many wineries, from virtual tastings to virtual wine club member engagement to virtual corporate programming, the Virtual DTC Experience channel is here to stay. This 9-hour course (presented in three 3-hour sessions) focuses on the planning, messaging, tailored sales techniques and best practices in tactical delivery to various types of virtual tastings:

• Delivering to one screen (1:1 tastings)
• Delivering to many screens (for known or unknown groups)
• From presentation to interactive experiences for large groups
• Leveraging corporate opportunities

Course Schedule: January 14, 18 & 25