Team & Coaches - Wine Industry Sales Education
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Team & Coaches

Our Team

WISE Academy’s core group of coaches are each leaders in their field of expertise. Like WISE’s founder, they are dedicated to raising the bar for consumer direct and management excellence in the wine industry.

Lesley Berglund

Co-Founder & Chairman, WISE Academy

Jennifer Warrington

The Glue, WISE Academy

Liz Mercer

Bluxome Street Winery GM and WISE Academy Coach & Content Developer

Rob Lorenz

WISE Academy Coach, Director of Business Development

Coaches at WISE Academy

Our courses are led by highly qualified coaches; each an expert is his or her own subject matter.

  • Lesley Berglund, Co-Founder & Chairman, WISE | Learn More
  • Kathie Barclay, Principal, Barclay Marketing Solutions | Learn More
  • Susan Cole, Susan Cole Direct | Learn More
  • Dave Johnson, Wine Industry DTC Professional | Learn More
  • Rob Lorenz, Director of Business Development, WISE | Learn More
  • Liz Mercer, GM Bluxome Street Winery | Learn More
  • Lynda Jackson | Learn More
  • Jennifer Warrington, The GLue, WISE | Learn More
  • Geni Whitehouse, CPA, CITP, CSPM, Brotemarkle, Davis and Company | Learn More