Team & Coaches - Wine Industry Sales Education
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Team & Coaches

Our Team

WISE Academy’s core group of coaches are each leaders in their field of expertise. Like WISE’s founder, they are dedicated to raising the bar for consumer direct and management excellence in the wine industry.

Lesley Berglund

Co-Founder & Chairman, WISE

Jennifer Warrington

The Glue, WISE

Liz Mercer

Judd’s Hill VP of Sales & Marketing, WISE Coach & Content Developer

Rob Lorenz

WISE Coach, Director of Business Development

Coaches at WISE Academy

Our courses are led by highly qualified coaches; each an expert is his or her own subject matter.

  • Lesley Berglund, Co-Founder & Chairman, WISE | Learn More
  • Kathie Barclay, Principal, Barclay Marketing Solutions | Learn More
  • Susan Cole, Susan Cole Direct | Learn More
  • Susan DeMatei, Owner, WineGlass Marketing | Learn More 
  • Lynda Jackson | Learn More
  • Dave Johnson, Wine Industry DTC Professional | Learn More
  • Rob Lorenz, Director of Business Development, WISE | Learn More
  • Liz Mercer, VP of Sales & Marketing, Judd’s Hill Winery | Learn More
  • Jennifer Warrington, The Glue, WISE | Learn More
  • Geni Whitehouse, CPA, CITP, CSPM, Brotemarkle, Davis and Company | Learn More