Kathie Barclay - Wine Industry Sales Education
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WISE Instructor

Kathie Barclay

Principal, Barclay Marketing Solutions

Kathie Barclay is a marketing consultant with 25 years of wine industry experience. She specializes in direct-to-consumer marketing for wineries and is also an instructor for the WISE Academy. She launched one of the country’s first major loyalty marketing programs for California retailer BevMo. She grew their list from zero to 500,000 members in 4 years, and increased member sales and tenure by applying CRM contact strategies to target offers to appropriate consumers.

After launching marketing and merchandising programs for a number of California retailers, Kathie was the Senior Director of Marketing for Windsor Vineyards, whose wine was sold 98% direct to consumer. She led the direct marketing practice for Benson Marketing Group, where she created and managed client campaigns that increased revenue and profit in direct-to-consumer sales channels. These campaigns included programs to increase wine club membership and retention, using print and email campaigns as well as savvy data mining and customer segmentation.

Kathie loves a good challenge and a tough puzzle. Nothing gives her greater satisfaction than uncovering hidden opportunities, creating strategies to increase sales, and solving problems. Give Kathie a DTC puzzle requiring analytics, strategy, planning, and execution and she will give you a dashboard and actionable solutions that will revolutionize your business.

As the founder of Barclay Marketing Solutions, Kathie’s creativity, keen eye for numbers, and overall good business sense help her clients achieve their goals by focusing on the strategies and tactics that deliver results.

Kathie graduated with honors from Miami University in Oxford, Ohio. She lives in Sonoma County with her two exuberant Labrador Retrievers.